Alex was raised by conspiracy theorists. This makes him different from most people who end up down the rabbit hole in that assuming nefarious plots were going on was never a surprise to him. Indeed, it was the default.
We talk about growing up in a conspiracy theory family, how his perceptions shifted when he went out into the real world, and how he ended up going even deeper down the rabbit hole before he finally found his way out.
Alex also read my book, Escaping the Rabbit Hole, and his reaction to my 9/11 debunking was rather surprising.